Joanna Veloria

Designer who cares about the details.

The copy, the transitions, the edge cases — the parts most people skip. That's where I live.

Background

I'm a product designer with experience across healthcare, social good, and consumer apps. I care about shipping things that actually work — not just look good in a Figma presentation.

Most recently I've been leading design and product at Una, a cycle-synced wellbeing platform. Before that I worked on Presafe at AlzCare Labs for four years, designing iOS and Android safety tools for dementia caregivers.

How I work

I'm most useful when I'm embedded early — in discovery, not just delivery. I've run usability tests, led card sorting and tree testing, and translated messy research into clear product decisions.

I've also managed Agile transformations, built design systems from zero, and worked directly with engineers on handoff. I understand the full stack enough to have useful conversations at every stage.

Currently

Open to full-time and contract opportunities. I'm looking for teams that care about design quality and give designers real ownership — not just seats at the table.

Contact

LinkedIn →hello@joannaveloria.com